Why You Need to Invest in a Copywriter

Photo by Christin Hume on Unsplash

As someone who works in the Environmental and Wildlife Conservation world, it’s typical to not have a huge budget, especially if you’re doing the most important work. Many companies like yours, that set out to preserve our planet, work mostly off of donations. That money is imperative for many facets of your work. 

All too often it’s easy to say that you don’t have the money to hire a copywriter. That the money is better spent elsewhere, and you’ll handle the copy yourself for the website, the blog posts, the emails… between everything else that you have to do. 

Copywriters are the single greatest investment you can make in your company or organization. So before you rule out hiring a freelance copywriter, this is what we do for you:

We Get The Word Out 

If you want people to support you, to donate to your causes, they first need to know who you are and what you’re about. People don’t hand over their money to just anyone. An online presence is a huge part of getting in front of people and being someone that people decide they can trust. 

Having a website that is optimized for search engines and having regularly scheduled blogs are a major way to gain more organic traffic to your site. A blog doesn’t just help increase your authority in a search engine, it also allows people to learn more about you and stay on your website for longer. 

Copywriters know exactly how to optimize your site and every single one of your blog posts so that people can find it online when they’re searching for related topics. We also take a lot off your plate so that you have more time. It can be hard to write a blog post yourself every week when you have a million things going on – let us do that for you. 

We’re specialized writers, not just content creators. We know the ins and outs of how to navigate the algorithm so you show up in the results that people are looking for. 

Many organizations like yours say part of their mission is to educate and get the word out about the climate crisis, the survival risks species face, and how people can be more eco-friendly. 

What better way to educate than to make sure you’re reaching as many people as possible? 

We Capture Your Voice (and Your Audience)

As copywriters, we make sure that we write in your voice. So that every blog post, every email, every instagram ad, sounds like you speaking to your audience. Not only that, but we know how to capture your audience’s interest. We know how to show them that you are totally awesome and they should be supporting you every step of the way. 

We make sure we know who your audience is, what they want, and how to relate to them. Using your voice. This establishes a bond between you and those you’re reaching out to. 

The result? Your audience trusts you and the work you’re doing. And in turn, you can trust your audience to invest in your work. 

An invested audience means more donations. Starting to seem a little silly to “not have a budget” for a copywriter, huh?

We Make Things Happen

Copywriting is all about getting your readers, your clients, your audience, from point A to point B. Copywriters aren’t going to write a blog post just to write a blog post. They’re going to use every blog post, email, newsletter, to have the audience do something – to like, to comment, to share, to buy, to donate. 

This comes along with knowing your audience. When we know what they want and what their lives are like, we’re going to know how to make them care about what you’re doing. It isn’t enough to simply have a lot of content on your website, you need to do something with it. 

Copywriters are masters at getting people into gear to take action. After all, you don’t want people to come to your website and just go “oh cool” and then walk away, right? You want them to be part of your journey. You want them to help you help the tigers, the turtles, and the rainforest. 

We also know how to make things happen in the long run. When you hire a copywriter long-term, you’re going to see the organic traffic increase to your website. You’ll see a bigger audience form over time. One that will stick with you. We don’t promise overnight results, we invest in you and your company for the long term. So you can maintain a loyal audience or client base. 

Hiring a Copywriter

It can be easy to get caught up in who you should hire for your copywriting work. And it can be daunting to commit to spending money in an area that you hadn’t originally planned to. But let me ask this: 

If you’re not going to invest in your business, who will? 

If you want support in your mission, you need people to know who you are, what you do, and why they should support you. It’s a copywriter’s job to handle all of that and connect your audience to you. When donations or support increase, the return on your investment is clear. 

You’re hiring a copywriter to produce content your audience wants to read, to get that audience to take action, and, above all, to save you time. 

I work with companies like yours because I care deeply about the planet and its wildlife. If you’re ready to invest in your company, so am I. Contact me here to set up a free consultation. We’ll chat about your goals, your audience, and create strategies to make the magic happen.