Environmental and Wildlife Conservation Copywriting
Copywriting for Environmentally-Focused Businesses
Tired of the usual environmental doom and gloom?
Getting people to care about what’s going on and inspiring them to make a difference doesn’t have to come with the price of scaring them 24/7.
People don’t like to be scared – it’s exhausting, uncomfortable, and doesn’t lead to people taking action. It often leads to them fleeing from your website or email so they can get back to things that are more #positivevibes.
You started your business because you want to make a difference. You know that protecting our planet and its wildlife is the only way to a better, more sustainable future.
However, getting on people’s radars is more difficult than it used to be. Face-to-face interactions are less commonplace. Now, people either find you online or they’ll never know who you are.
Showing up online is the best way to build, educate, and inspire your community.
That means extra time spent on….
Coming up with relevant topic ideas to write about
Writing and publishing blog posts and emails every week
Finding the balance between expressing how important your mission is with making the information palatable enough so people don’t click away
You already have a ton of items on your to-do list. Where are you going to find the time?
You could try tracking down a magic wand or opening a rift in the universe to add more time into your day. But that sounds exhausting and dangerous…
Or you could book a free 15-minute call with me to find out how I can help you do the same thing, without putting the fabric of time and space at risk.
I’m Sarah and I’m a copywriter for environmentally-focused businesses. I’m here to help you build your community online with powerful, motivating content so that you won’t be speaking into the void.
How great would it feel to…
Connect with people who are as passionate about the environment as you are?
Encourage people to make better choices for the planet?
Sell your products in a way that feels exciting and not overly salesy?
Focus more on how you can create new products or new protection strategies for wildlife instead of worrying about what your next blog post needs to be about?
Together, we can do exactly that.
No more of the usual environmental doom and gloom – you don’t want your audience to shut you off like they do every depressing animal rescue commercial. It’s time to start building your community that is motivated to action and eager to hear from you.
Interested In Scheduling A Call?
“Sarah created excellent, well-researched, timely, and highly educational blog content for the Kind Traveler Blogzine. This type of valuable content will most definitely help answer important questions searched by our users at a time when sustainable travel has never been more important.
I was impressed by her professionalism, expertise, and quick turnaround on the content provided. I would certainly recommend [Extra Shot Copy] to any sustainable brand looking to enhance its online presence and further educate consumers around sustainability."
- Jessica Blotter, CEO & Co-Founder of Kind Traveler
About Me
Hey! My name is Sarah. I’m the owner of Extra Shot Copy. I am a copywriter for environmentally-focused businesses. Protecting the environment, its animals, and stopping the disastrous impacts of climate change on our world are causes that have always been close to my heart.
I know how frustrating it can be to be around people who just don’t get it.
I was the one who was made fun of at my old job for caring about switching to paper straws instead of continuing to use plastic.
I’m the kind of person who falls in love with every animal I meet, who feels the weight of the environmental issues we’re facing, who worries that we aren’t doing enough.
That’s why I want to support your business. Because when you win, the planet wins, too.
How many times have you either…
outsourced and been disappointed with the results?
or not outsourced because you don’t think anyone understands or is as passionate as you are about what you do?
Imagine this…
Having a night off, heading out to dinner, and fully enjoying the evening because you don’t need to worry about the latest project you outsourced. You know it’ll be done well and done on time.
The next morning, you check your email and it’s in your inbox as promised. And the best part? You don’t have to rip it all apart and start over again like you’ve had to do before — because you’ve hired someone who gets it.
You already have a lot on your plate. It’s my job to make your life easier. Whether you’re on the frontlines of conservation, create sustainable jewelry, make earth-friendly feminine hygiene products, sell biodegradable packaging…as long as your mission is sustainability- and environmentally-focused, I’m here for you.
Book a free 15-minute discovery call with me and let’s see if we’re a good fit.
Ready to take the first step into investing in your business and accomplishing your goals?
Why Extra Shot Copy?
We don’t just pour the extra shots, we go the extra mile:
Well researched everything
Sharing trustworthy info with your audience builds their trust in you. Everything I write is backed up by credible sources.
Customized plans
Get exactly what you need to reach your audience, no one else’s.
Ahead of schedule
No scrambling around over here. We’ll have a plan made months ahead of time so you know exactly what’s coming and what is going to be posted when.
Together, we’ll create a marketing strategy that gets you in front of the people you want to reach. That way, you have more time for other parts of your business that need attention AND more time for yourself outside of work.
The future is green and we can do it together.
Three months into having contracted with her, I’ve added a second contract with my other business and find that she excels in areas beyond her writing ability, two things in particular that I value — anticipation and intuition. Sarah works hard to remain one step ahead of me in anticipating what will best serve our companies and customers. As she does this, her instinct proves invaluable as she voices “my” connection to our customers and our important supporters.
I’m very pleased with Sarah’s representation of my businesses.”
- Chris Anderson, President & CEO, Wolf Education & Research Center,
Services
Blogs, Emails, Email Opt-ins, Website Copy, Coaching
Instead of crossing one thing off your list at a time, let’s check off whole sections. Throwing things together individually is stressful — that’s why I created these packages. So you can be confident knowing every aspect is covered and not stress over missing a step.
Don’t see exactly what you need?
Let’s still chat and come up with the perfect customized plan for you.
Evergreen Content Calendar Package
This package allows you to stand out and capture people’s attention without being the typical doomsday announcer. You’ll become a source of information that people rely on, support, and trust to keep them motivated without depressing them. Through blogs and emails, you’ll grow your audience and maintain a connection with them.
Value
You know that you need to show up online, but it’s so hard to keep up with. Between organizing the day-to-day, to handling daily interactions with customers, to innovating new ideas for your business, your plate is already full. There’s simply no time to write blogs and emails every week.
Besides...what topics would your readers even find interesting?
How do you share environmental news with your audience without the usual doom and gloom that comes along with it?
How do you make it easy to digest and entertaining?
Maybe you’ve even downloaded tons of worksheets to plan out blog topics, dozens of templates to get your emails written – but you just end up right where you started: with a blank page in front of you.
Haven’t you had enough of that?
This package brings you clarity and consistency when it comes to communicating with your audience. You’ll become (and stay!) a relatable, reliable source of information. This builds trust between you and your customers, so they’ll be excited to hear from you and ready to buy from or donate to your business.
Through this evergreen strategy, you’ll grow your community and stay connected to them without having to waste tons of money on social media ads or spend hours reaching out to people on your own.
This Package Is For:
Environmentally-conscious business owners who:
Appreciate the value of an evergreen, on-going strategy
Know the value of outsourcing to an expert
Want to build a strong, reliable name for themselves
Are patient when it comes to seeing results – we’re playing the long game here!
What’s Included:
(Per Month)
4 Blogs – Each Blog Is:
· Well-researched so the information is up to date and reliable
· Search engine optimized so that you show up in Google
· Between 1,000 and 1,500 words
· Cited for credibility
· Professionally formatted to make it easy and enjoyable to read
4 Emails – Each Email:
· Is completely unique to you (no templates here!)
· Lets people know about your new blog so they’ll (actually) read it
· Includes a Call to Action (CTA) to drive your subscribers to your website
Pricing:
Individually = $1,900
Bundled = $1,710
How It Works:
It’s real simple.
You’ll book a call. On the call, we’ll talk about your business goals, your brand, and your audience. Together, we’ll brainstorm ideas for your unique content plan and finalize the timeline of when you want to get everything out.
Then you get to sit back and relax (maybe burn or shred those dreaded worksheets!) while I get writing!
You’ll have a chance to look over everything to make sure it sounds like you/your brand before it’s finalized and it’s yours forever.
Website Metamorphosis Package
This package takes you from, “What the hell am I doing with Google?!” to “I know exactly what to do to show up on page one.” 😌
Value
If you’re like other business owners I’ve spoken to, you…
poured your heart and soul into your website…
spent hours browsing through templates…
Googled YouTube videos on how wide your graphics should be…
read and reread every word to make sure it’s all spelled correctly…
finally hit publish, fell back in your chair in triumph and...
...no one is buying from you.
You know there’s something missing but there’s just way too much information out there to sort through.
Which advice article should you listen to and which one should you throw in the trash?
And what IS the actual problem anyways?
Is it that no one’s visiting your website? Or are people finding your website...and leaving?
This package lets you cut through the noise and focus on what your website actually needs in order for you to see results.
I’ll help you find out what’s going right and what’s going wrong with your website. Then I’ll create an action plan of next steps so your website works for you, not against you.
This Package Is For:
You, if you’ve had a website for at least 3 months and it isn’t bringing in the results you want.
What’s Included:
Website Audit & Keyword Analysis to find out what’s going on with your website and where you can improve. (I do this on my own, don’t worry)
Review of CTAs so that people aren’t finding your website and then leaving.
A 1:1 Zoom Consult where I’ll give you a full report and we’ll talk about ongoing solutions.
4 pages of website copy that are optimized so Google recognizes them.
Pricing:
Individual: $2,100
Bundled: $1,890
How It Works
It’s super simple.
I’ll run an audit on your website to find out what’s going well and what needs improvement on your website. I’ll also look at your current CTAs on your website to see what’s preventing people from taking action.
Then I’ll hop on a Zoom call with you to go over the results and talk about solutions. We’ll also talk about your brand and your goals.
Using the information from our call, I’ll write four pages of optimized website copy for you that’s geared toward your audience and encourages them to act while on your website.
Blossoming Email Package
“Email List” staring at you from your to-do list? This package sets you up to build your list so that you can finally cross it off as done.
Value:
As you may know, email lists are important because they keep you in contact with your community and have an incredible return on investment (about $36 for every $1 spent). It’s a perfect way to connect with your customers in a more personal, authentic way. And when you stay top of mind, they don’t forget about you.
However, building an email list is one of those things that can feel more difficult than anything else you’ve done in your business. You may have questions like…
How do I even get people onto my email list?
What should I be talking about in my emails?
How do I come up with ideas every week?
How often should I send emails?
You’ve googled these plenty of times before...but the problem is that the answers you find don’t seem to fit your unique business.
There’s got to be more than a one-size-fits-all solution to emailing, right?
There is!
This package gives you the personalized touch you’ve been looking for – with your ideal audience at the forefront. It’ll build a strong foundation for your email list that’s ready for a list of subscribers who can’t wait to hear from you each week.
Wouldn’t you like to…
Send one email and instantly generate cash?
Have a group of people that are rooting for you when you dive into something new?
Market your products and services through an authentic relationship with your customers instead of relying on overly-salesly marketing tactics?
Building an email list makes all this possible.
This Package Is For:
Those who want to maximize the power of having an engaged email list
Those who value having an authentic relationship with their audience
What’s Included:
Email opt-in – to get people onto your list
4-email welcome sequence – to welcome subscribers to your list and let them know what you’re all about
Pricing:
Individually: $1,000
Bundle: $900
How It Works:
You’ll book a call, we’ll talk about your business goals, brand, and audience.
Using that information, I’ll create an opt-in to entice people to sign up for your email list. Then I’ll write four emails that are personally tailored to your brand and tone that let your new subscribers know what you’re all about and what they can expect from you.
Once I finish writing, everything will be sent over to you and you’ll get to look everything over and give your final stamp of approval. Once approved, everything is yours and you’re ready to jumpstart your email list!
1:1 Drop-In Coaching
Go from tearing your hair out in frustration to zen-mode with your questions answered and a clear action plan.
Value:
You’ve read a lot about various things you need to do in your business: developing your brand’s voice, figuring out your ideal customer base, researching keywords, incorporating SEO, writing blogs, starting an email list…but you haven’t quite pulled the trigger on any of it.
Because what the actual heck?!
Where do you even start?
How do you know if your brand sounds like “you”?
How do you even figure out which group of people is your ideal audience?
Where do you go to build an email list?!
Time to stop the endless Google searching that only leaves you more confused than when you started. This is your chance to get your specific questions answered – and get them answered in the context of your unique business goals.
We’ll speak for an hour to go over anything you need help with, work together to find a solution, and leave you feeling confident about moving forward in your business.
This Package Is For:
You, if you need:
Help establishing the foundation of your brand and figuring out the best course action to boost your business
Guidance on how best to write your blogs, emails, and website copy
Personalized attention for your business questions
To refresh your memory on the basics and what you should be doing to establish yourself online
What’s Included:
One 1-hour coaching call where we’ll discuss what you need help with. This can be a one-time call, or we can work together on an ongoing basis. At the end of the call, I’ll send you a summary of what we talked about and your next action steps.
Pricing:
$200
How It Works:
The simplest of all: Click the button below to book your call.
Once that’s done, you’ll get an email confirming the time and a quick pre-call worksheet to fill out ahead of time with the topics you want to discuss. I’ll prep for the call accordingly. On our call, we’ll discuss the topic of your choice and brainstorm solutions together so you can leave the call feeling confident and clear in your next steps.
“Sarah is a professional, responsible, thoughtful, and detail-oriented writer with whom I decided to build a long-term relationship. She understands my business so well and thinks about every aspect for me that there ends up not being much work for me to do. Most of the time I don’t need to give revisions, which saves me a lot of time.
Our communication is effective and pleasant. She is a good example of whom I want to work with. I hope I find more team members like her. In addition, we share the same value - sustainable development, which is another key factor why I choose her.
I recommend Sarah to anyone who is looking for high-quality content.”
- Jing Wang, Owner of Upcycle with Jing
